ESPN3 is a broadband network for watching live sports in North America, Australia, Brazil, Chile, Middle East and Europe (except Italy). In the U.S, the entire service is paid by individual as part of their ISP cost and and they include Comcast, AT&T, Cox, Verizon and others. Check with your provider to see if they support ESPN3. Also, during some occasion ESPN3 is "all access" and permits all individuals to access the site. It uses Adobe Flash Player 10 to play. Connection Speed required is 768 Kbps (minimum of 450 Kbps)
ESPN3 is currently broadcasting 2010 FIFA World Cup South Africa matches, ASIA Cup Cricket between India, Pakistan and Bangladesh. Watch them all high quality.
World Cup : http://espn.go.com/espn3/index